The CIEHF’s next webinar, ‘The power of social media: light touch or firm hand?’, will take place next Wednesday 19th July at 17:00-18:00 UK time.
Social media can make or break reputations, garner or lose significant followings or undermine years of painstaking, dedicated work. In a world where individuals can instantly make unfettered comments about any organisation with which they may or may not have a professional relationship, how do professional charities like CIEHF manage the potential risks and impacts, both good, bad and far-reaching? Or should professional bodies even bother? Is it unrealistic to try to manage a corporate social media profile?
In this webinar Louise Boulden, Founder of Boulden Public Relations, who act on behalf of CIEHF, talks with Steve Barraclough, Chief Executive, about the contemporary reach of social media, the implications of acting to manage the influence it may exert, how members can actively support CIEHF in its aims and objectives, and the trends, platforms and developments which are likely to inexorably shape the reputation of CIEHF in the future.